Partnership focusing on off-road vehicle product innovation and marketing;
More details to be announced at Arctic Cat’s dealer show in late August
MINNEAPOLIS, August 6, 2015 — Arctic Cat Inc. (NASDAQ: ACAT) announced today that it has entered into an exclusive, five-year product development and marketing agreement with famed racer Robby Gordon and his newly formed SPEED RMG Partners LLC with Todd Romano, an aftermarket futurist.
“Our partnership aims to set new standards for product innovation and excitement in the off-road vehicle industry,” said Arctic Cat President and Chief Executive Officer Christopher Metz. “We see significant opportunities to re-imagine what’s possible and create dynamic, end-user focused new products and accessories, in line with our stated strategic growth initiatives. We believe this effort will further enhance our competitiveness and brand position. We will announce further details about this exciting collaboration at our wheeled dealer show later this month. Stay tuned.”
The agreement reflects Arctic Cat’s commitment to the high-performance off-road vehicle market, and its Wildcat™ side-by-sides and accessories. Gordon and Romano will provide research and development consulting on new technologies.
“We sought a partnership with a company that shared our passion for creating new markets with untapped potential,” said Gordon. “Arctic Cat’s vision complements our ideas. We are excited about what we can achieve together.”
Gordon is a recognized pioneer in racing and off-road vehicle design, with 30 years of experience designing and developing state-of-the-art machines. He has proven to be among the most competitive racers at NASCAR, IndyCar, TransAm, International Motor Sports Association (IMSA), International Race of Champions (IROC) and the Dakar Rally. Gordon has won seven international off-road class championships, two stadium series and three Baja 500s. He also created the enormously successful Stadium Super Truck (SST) series.
Romano is the founder of DragonFire Racing and Finish Line Marketing. DragonFire Racing pioneered the development of performance accessories for the UTV/SXS industry and has become an industry Icon. The attention that DragonFire Racing brought to the industry quickly attained international recognition and led to its acquisition. Finish Line Marketing is a recognized leader in the power sports space as an innovative creator of marketing programs that raise consumer awareness and retail demand.
Arctic Cat, in collaboration with Gordon and Romano’s Speed RMG Partners, plans to create the most innovative technology and products the industry has seen.
About Arctic Cat
The Arctic Cat brand is among the most widely recognized and respected in the recreational vehicle industry. The company designs, engineers, manufactures and markets all-terrain vehicles (ATVs), side-by-sides and snowmobiles, in addition to related parts, garments and accessories under the Arctic Cat® and Motorfist® brand names. Arctic Cat Inc. is headquartered in Minneapolis, Minnesota. Its common stock is traded on the NASDAQ Global Select Market under the ticker symbol “ACAT.” More information about Arctic Cat and its products is available at www.arcticcat.com.
The Private Securities Litigation Reform Act of 1995 provides a safe harbor for certain forward-looking statements. The company’s Annual Report, as well as the Report on Form 10-K, its Quarterly Reports on Form 10-Q and other filings with the Securities and Exchange Commission, the company’s press releases and oral statements made with the approval of an authorized executive officer, contain forward-looking statements that reflect the company’s current views with respect to future events and financial performance. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or those anticipated. The words “aim,” “believe,” “expect,” “anticipate,” “intend,” “estimate” and other expressions that indicate future events and trends identify forward-looking statements including statements related to our fiscal 2016 outlook, business strategy, expected inventory reductions, product introductions and demand. Actual future results and trends may differ materially from historical results or those anticipated depending on a variety of factors, including, but not limited to those set forth in the company’s Annual Report on Form 10-K for the year ended March 31, 2015, under heading “Item 1A. Risk Factors.” The company does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.