Monday
Aug242015

Arctic Cat Introduces Race-Inspired SPEED Accessory Line, Developed With Robby Gordon and Todd Romano

MINNEAPOLIS--(August 24, 2015)-- Arctic Cat Inc. (NASDAQ:ACAT) today introduced the new SPEED® brand of race-inspired accessories for side-by-sides at its annual wheeled dealer show. Famed racer Robby Gordon and aftermarket futurist Todd Romano co-developed the extensive line of high-performance products with Arctic Cat.

“Every accessory in our exclusive SPEED lineup has been put to the test and approved by Robby Gordon and Arctic Cat”

The launch of the SPEED brand is part of Arctic Cat’s recently announced partnership with Gordon and Romano, who have teamed up to form SPEED RMG, and are working under an exclusive agreement with Arctic Cat to co-develop innovative, industry leading side-by-side products and accessories. This collaboration reflects Arctic Cat’s commitment to the high-performance off-road vehicle market, and its Wildcat™ side-by-sides and accessories. Under the agreement, Gordon and Romano are providing research and development consulting on new technologies, and assisting with the development of new Wildcat racing and high-performance accessories being launched under the SPEED brand.

“Every accessory in our exclusive SPEED lineup has been put to the test and approved by Robby Gordon and Arctic Cat,” said Tracy Crocker, Arctic Cat’s vice president and general manager of ATVs, and Parts, Garments and Accessories. “We are leveraging Robby’s 30-plus years of successful racing experience, and Todd’s creativity and innovation, to bring new top-of-the-line aftermarket products to our customers. We expect to build this line of exciting products, adding new growth opportunities for our dealers and Arctic Cat’s parts, garments and accessories business.”

The SPEED line enables off-road racing and recreational riding enthusiasts to customize their side-by-sides in their own style, using high-quality, precision-crafted products. Among the full line of SPEED accessories initially launched are: high-back racing and suspension seats; multi-point harnesses designed for performance and rider comfort; stylish, lightweight aluminum racing wheels; durable radial tires capable of taking riders where they want to go; rigid, contoured steering wheels; high-strength suspension and shocks; SPEED garments and caps, and much more.

SPEED brand accessories are available only at Arctic Cat dealers and through arcticcat.com. Find the full list of SPEED high-performance accessories at arcticcat.com/gear.
 
 

About Robby Gordon and Todd Romano


Gordon is a recognized pioneer in racing and off-road vehicle design, with 30 years of experience designing and developing state-of-the-art machines. He has proven to be among the most competitive racers at NASCAR, IndyCar, TransAm, International Motor Sports Association (IMSA), International Race of Champions (IROC) and the Dakar Rally. Gordon has won seven international off-road class championships, two stadium series and three Baja 500s. He also created the enormously successful Stadium Super Truck (SST) series.

Romano is the founder of DragonFire Racing and Finish Line Marketing. DragonFire Racing pioneered the development of performance accessories for the UTV/SXS industry and has become an industry Icon. The attention that DragonFire Racing brought to the industry quickly attained international recognition and led to its acquisition. Finish Line Marketing is a recognized leader in the power sports space as an innovative creator of marketing programs that raise consumer awareness and retail demand.

About Arctic Cat

The Arctic Cat brand is among the most widely recognized and respected in the recreational vehicle industry. The company designs, engineers, manufactures and markets all-terrain vehicles (ATVs), side-by-sides and snowmobiles, in addition to related parts, garments and accessories under the Arctic Cat® and Motorfist® brand names. Arctic Cat Inc. is headquartered in Minneapolis, Minnesota. Its common stock is traded on the NASDAQ Global Select Market under the ticker symbol “ACAT.” More information about Arctic Cat and its products is available at www.arcticcat.com.
Thursday
Aug062015

ARCTIC CAT ENTERS AGREEMENT WITH ROBBY GORDON AND TODD ROMANO’S SPEED RMG PARTNERS

 

 

Partnership focusing on off-road vehicle product innovation and marketing;

More details to be announced at Arctic Cat’s dealer show in late August

 MINNEAPOLIS, August 6, 2015 — Arctic Cat Inc. (NASDAQ: ACAT) announced today that it has entered into an exclusive, five-year product development and marketing agreement with famed racer Robby Gordon and his newly formed SPEED RMG Partners LLC with Todd Romano, an aftermarket futurist.

“Our partnership aims to set new standards for product innovation and excitement in the off-road vehicle industry,” said Arctic Cat President and Chief Executive Officer Christopher Metz. “We see significant opportunities to re-imagine what’s possible and create dynamic, end-user focused new products and accessories, in line with our stated strategic growth initiatives. We believe this effort will further enhance our competitiveness and brand position. We will announce further details about this exciting collaboration at our wheeled dealer show later this month. Stay tuned.”

The agreement reflects Arctic Cat’s commitment to the high-performance off-road vehicle market, and its Wildcat™ side-by-sides and accessories. Gordon and Romano will provide research and development consulting on new technologies.

“We sought a partnership with a company that shared our passion for creating new markets with untapped potential,” said Gordon. “Arctic Cat’s vision complements our ideas. We are excited about what we can achieve together.”   

Gordon is a recognized pioneer in racing and off-road vehicle design, with 30 years of experience designing and developing state-of-the-art machines. He has proven to be among the most competitive racers at NASCAR, IndyCar, TransAm, International Motor Sports Association (IMSA), International Race of Champions (IROC) and the Dakar Rally. Gordon has won seven international off-road class championships, two stadium series and three Baja 500s. He also created the enormously successful Stadium Super Truck (SST) series.

Romano is the founder of DragonFire Racing and Finish Line Marketing. DragonFire Racing pioneered the development of performance accessories for the UTV/SXS industry and has become an industry Icon. The attention that DragonFire Racing brought to the industry quickly attained international recognition and led to its acquisition. Finish Line Marketing is a recognized leader in the power sports space as an innovative creator of marketing programs that raise consumer awareness and retail demand. 

Arctic Cat, in collaboration with Gordon and Romano’s Speed RMG Partners, plans to create the most innovative technology and products the industry has seen.

About Arctic Cat

The Arctic Cat brand is among the most widely recognized and respected in the recreational vehicle industry. The company designs, engineers, manufactures and markets all-terrain vehicles (ATVs), side-by-sides and snowmobiles, in addition to related parts, garments and accessories under the Arctic Cat® and Motorfist® brand names. Arctic Cat Inc. is headquartered in Minneapolis, Minnesota. Its common stock is traded on the NASDAQ Global Select Market under the ticker symbol “ACAT.” More information about Arctic Cat and its products is available at www.arcticcat.com.

Forward-Looking Statements

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for certain forward-looking statements. The company’s Annual Report, as well as the Report on Form 10-K, its Quarterly Reports on Form 10-Q and other filings with the Securities and Exchange Commission, the company’s press releases and oral statements made with the approval of an authorized executive officer, contain forward-looking statements that reflect the company’s current views with respect to future events and financial performance. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or those anticipated. The words “aim,” “believe,” “expect,” “anticipate,” “intend,” “estimate” and other expressions that indicate future events and trends identify forward-looking statements including statements related to our fiscal 2016 outlook, business strategy, expected inventory reductions, product introductions and demand. Actual future results and trends may differ materially from historical results or those anticipated depending on a variety of factors, including, but not limited to those set forth in the company’s Annual Report on Form 10-K for the year ended March 31, 2015, under heading “Item 1A. Risk Factors.” The company does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise. 

Thursday
Jun252015

Robby Gordon to the Goodwood Festival of SPEED

West Sussex, England ( June 25, 2015) - Robby Gordon and SST Young Gun Sheldon Creed have brought their No. 7 and No. 74 Traxxas trucks accross the Atlantic Ocean to West Sussex, England for the world famous Goodwood Festival of Speed taking place June 25-28. 

Besides having their trucks on display all four days both Gordon and Creed will put on various jumping and driving demonstrations along with having their hand at setting quick time racing up the white knuckled 1.16 mile famous hill climb on the tree lined pass of the Southern most edge of the Goodwood estate. 

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