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NASCAR SPRINT CUP > News

Robby Gordon Adds Petition Site to Jim Beam® Hood at Chicagoland Speedway



NASCAR driver/team owner gets behind “Save Our Ballpark’s Name” urging fans to have their voices heard and keep Wrigley Field’s name intact.

DEERFIELD, Ill. (July 8, 2008) – Robby Gordon, NASCAR Sprint Cup Series™ driver and owner, will run the No. 7 ‘SaveOurName.com’ Jim Beam® Dodge this weekend at Chicagoland Speedway. Gordon, a subject of Jim Beam Bourbon’s “The Stuff Inside” campaign, learned Jim Beam unveiled a “Save Our Ballpark’s Name” billboard outside Wrigley Field in an effort to keep the national landmark’s name intact and offered to show his support by adding the website www.saveourname.com to the hood of his car. SaveOurName.com urges fans to sign a petition to save the name, Wrigley Field.

The name of Chicago’s legendary Cubs’ stadium is in jeopardy, much to the chagrin of Chicago natives and baseball fans alike. Built in 1914, Wrigley Field is the second-oldest ballpark in Major League Baseball. Representing quality and character, Wrigley Field stands for the same traits that Jim Beam is committed to when it comes to its bourbon.

“This is right in line with Beam’s mission to champion people with ‘The Stuff Inside,’” said Gordon. “I know what it is like when Jim Beam gets behind something. They supported me earlier this year with the ‘Rally for Robby’ initiative, giving fans a voice while my team awaited a ruling from NASCAR. They are creating the same buzz with Wrigley Field. Putting SaveOurName.com on the hood of the car is my way of showing support for the Chicago community and I’m excited to help spread the word.”

“Robby Gordon once again shows his true character,” said Rory Finlay, senior vice president and global chief marketing officer, Beam Global Spirits & Wine, Inc. “When he heard about the campaign, he immediately wanted to join us in preserving the heritage and the iconic status that the name of Wrigley Field brings to the game of baseball. Robby understands Beam’s commitment to doing the right thing because it is the right thing to do and he wanted to show his support.”

Jim Beam is in its fourth year of partnership with Robby Gordon Motorsports and is the primary sponsor for 16 Sprint Cup Series™ races in 2008. The remaining Jim Beam primary races are Chicago, Watkins Glen, Michigan, Richmond, New Hampshire, Atlanta, Phoenix and Homestead.

Media Note: To download the ‘SaveOurName.com’ Jim Beam Dodge image go to http://www.box.net/shared/kdp0voqckw

Jim Beam wants to know what “The Stuff Inside” means to you. Join the conversation at TheStuffInside.com.

About Robby Gordon Motorsports
Based in Huntersville, N.C., and owned by Gordon, 2008 marks its fourth season of competition in the NASCAR Sprint Cup Series, and continues to operate successful racing programs in the SCORE International Off-Road desert series, The Dakar® Rally and the NASCAR Nationwide Series.

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

© 2008 Beam Global Spirits & Wine, Inc., Deerfield, IL

Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol.

All trademarks are the property of their respective owners.






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