WELCOME, N.C. (April 14, 2003) — For the first time in several years, No. 31 Cingular Wireless driver Robby Gordon does not plan to race during the upcoming Easter off-weekend. But that doesn’t mean he’s not doing something racing-related.

Gordon flew home to California Sunday evening following the Virginia 500 to begin preparations for the April 26 grand opening of Robby Gordon Off Road. The grand opening, which is open to the public, is set for 10 a.m-7 p.m., Saturday, April 26, and Gordon is scheduled to arrive that afternoon following Happy Hour at California Speedway.

Located in Anaheim, Calif., about 35 miles from California Speedway, Robby Gordon Off Road will showcase Gordon’s racing memorabilia, NASCAR collectibles, show cars and show trucks, as well as signature suspension lifts, wheels and tires.

The race shop has served for years as Gordon’s off-road shop in which he builds his Baja 1000 and other off-road trucks. The 34-year-old also ran his CART team from the shop in 1999. Gordon grew up in Orange, Calif., about 35 miles from Fontana (location of California Speedway) and still maintains a residence there.

"Robby Gordon Off Road is going to be great for all off-road enthusiasts," Gordon said. "I grew up in California and did a lot of off-road racing out there and still have strong ties to the industry. Off-roading is huge on the West Coast. I’m really looking forward to the store opening because it will offer customers the off-road experience they are looking for."

Gordon is scheduled to sign autographs at the grand opening from 4-7 p.m. Additionally, the event will feature showcars, Gordon’s NASCAR souvenir trailer, raffles for tickets to Sunday’s Winston Cup race at California Speedway and complimentary refreshments.

The address of Robby Gordon Off Road is 2980 East Miraloma Ave., Anaheim, CA 92806. Anyone needing further information can contact 714-632-0166.